There’s a strategy in the direct marketing industry meant to reduce the amount of refunds a company has. It’s really simple.
They make products that are easy to fold up and store out of sight, thus being out of mind.
For instance.
The infamous treadmill.
Why do people buy treadmills?
To lose weight, to feel better, to look better, to be “healthier”, to reduce guilt for the amount of food and wine they ate and drank the night before… and the list goes on and on.
Well how many people actually wear a treadmill out????
Zero-ish (unless you are like a marathon runner and then you only buy it so you can run inside during the winters)
So the manufacturer’s are geniuses and one of the features they focus on (for the lower end treadmills) is the fact you can simply fold them up and store them under your bed, or in a corner, or better yet… in the closet!
Thus, keeping the reminder that you are not using it hidden from your daily life.
Genius.
Less refunds for them.
No guilt for you.
Win- win for everybody.
There must be a point to this right?
Here’s the deal.
I recently hired (and paid lot’s of money) for a coach to help me grow PianoFool. And one of the things he couldn’t believe was how low my refund rates are.
1.5 out of 100 students ask for a refund (industry average is 10-15 per 100)
And when he found out I emailed daily he was even more blown away.
Most products online stop sending you emails the moment you buy.
It’s like they are afraid to remind you that you purchased something.
They go into hiding until the refund period is over. Sometimes they never even show back up.
Almost like they are hoping you fold it up and slide it underneath your consciousness.
But I remind you everyday.
Can you guess why I do that?
I mean isn’t it risky to remind you everyday that you should get to practicing or purchase the program if you haven’t already??
No. It’s not risky. Because…
…The Layer Method of Piano Program actually works.
Refunds rates are way lower because when I remind you to practice, you eventually practice…When you eventually practice you see progress, when you see progress you get excited, when you get excited you practice more consistently, and when this happens all the sudden you find yourself saying “I am a Piano Player”
Selling becomes effortlessly when you live in a world where what you sell actually changes the life, fulfills a life long dream, and works (for average people)
Like Charlie Caruso who emailed me the other day:
“Thanks Tim your program was a great investment. Couldn’t be happier!”
You can do this.
I will show you.
All you need to do is follow my step by step, crystal clear directions on how to accomplish playing piano with both hands like you’ve always dreamed.
No matter how many times you have tried before.
This will work for you.
As long as you practice. 10-15 minutes per day. I even recommend time off!
So what are waiting for?
Go here: www.pianofool.com/products
Here to Serve,
Tim (PianoFool)
